Summary: Good practice and proper conduct in research pay off, scientifically and economically. Excerpt: When the Wright brothers set out to invent a flying machine at the end of the nineteenth century, they knew they were facing quite a challenge. Not only was it a daunting task to accomplish powered flight but also to overcome the ideology, morality and sensibility of their time, when most people believed that human flight was neither possible nor natural. Science fiction author Arthur C. Clarke once commented on such major advances in science technology that “Any sufficiently advanced technology is indistinguishable from magic.” Even after they accomplished their first flight, lasting 59 seconds on 17 December 1903, the Wrights still found it hard to convince their fellow countrymen and everyone else around the world of their breakthrough achievement.